You work the list
Target List
from£995one-off
A researched list of companies that fit your brief, each with a dated reason where there is one and the right person to ask.
See Target ListLead Generation
New customers who ask you for a price.
We find the companies that need what you sell right now, each with a dated reason, write to them in your name, and pass you the ones that reply asking for a price, a call or a trial.
from£995
Three ways to work, from a list you work yourself to outreach we run for you.
For UK firms that sell to other businesses: manufacturers, wholesalers, couriers, and trades and service firms that work for companies.
Commercial bakery
- Reason
- Taking a second unit twice the size of its firstIts own news page · posted 12 days ago
- Write to
- The operations directorNamed work email, on its own website
- Found
- Written to
- Asked for a price
- Handed to you
An illustration. The company is invented; the kinds of reason, source and contact are real.
A dated reason to need you now
A name on a list is not a reason to write. We start with the companies where something has just happened, and keep the date and the place we read it, so you can check it yourself.
- New or bigger premisesTheir news, planning and property records
- A contract wonTheir news, and Contracts Finder
- HiringJob boards
- Exhibiting at a showExhibitor lists
- Their supplier went underThe Gazette and Companies House
- Importing or exportingHMRC's trader search
- A public tenderFind a Tender
- A move, a merger or new ownersCompanies House
Where to find these yourself, free, and what to write: our guide to finding business customers.
How it works
Four steps. With a Target List we do the first, and the rest is yours.
- 01
Find
We research companies that fit your brief, starting with the ones with a dated reason to buy, and find who decides.
All three ways
- 02
Write
Three-step emails in your name, from web addresses like yours, approved by you before any are sent.
Outreach and Performance
- 03
Hand over
We read every reply. Interested ones reach your named person by 9am UK time the next working day.
Outreach and Performance
- 04
Improve
A weekly report, and every month the emails rewritten from what got replies, with a 30-minute call.
Outreach and Performance
What counts as a qualified enquiry
It is the number your weekly report counts, and the one the Performance Partnership is billed on. All four checks have to pass, judged on the email itself.
- The company
The company is a UK limited company, LLP, plc or public body, first reached by our outreach, not a current customer, and not quoted by you in the last 12 months.
- The person
The person is an owner or director, or works in operations, logistics, purchasing, procurement or the function you sell to.
- The ask
They ask in writing for a price for a job or regular work, a trial, a call at a set time, or to set you up as a supplier.
- The work
It is work you actually do.
FromOperations director, a commercial bakery
SubjectRe: Cleaning at the new unit
Thanks for getting in touch. We take on our second unit in March and will need regular cleaning there.
Could you call me on Thursday at 10 to talk prices?
All four checks pass, so it countsQualified enquiry
An illustration, written to a commercial cleaning firm. The company and the reply are invented.
Never counted
- “Send me some information”
- “Not now”
- Auto-replies
- Requests to stop
- Job seekers
- People selling to you
- A one-off job under £250 with no mention of regular work
- A second enquiry from the same company within 12 months
Three ways to work
From a researched list you work yourself, to outreach we run for you where most of the fee follows results.
We do the writing
Done-for-you Outreach
£995a month+ £1,250 setup
800 to 1,100 new companies a month at full speed, found, written to in your name and followed up.
See OutreachOur recommendation
Pay mostly for results
Performance Partnership
£450a month+ £245 per qualified enquiry + £1,250 setup
The same engine as Outreach, with a smaller fee a month and a set fee for each qualified enquiry.
See PerformanceSide by side
| Target List | Done-for-you Outreach | Performance Partnership Our recommendation | |
|---|---|---|---|
| Companies | 300, 750 or 1,500, researched once | 800 to 1,100 new a month at full speed | 800 to 1,100 new a month at full speed |
| On signing | Half the list price, the balance on delivery | Half the £1,250 setup, the rest on the first sending day | Half the £1,250 setup, the rest on the first sending day |
| Each month | Nothing, it is one-off | £995, fixed | £450 a month, in advance, plus £245 per qualified enquiry, £1,920 at most |
| Minimum term | None | Three months of sending, then 30 days' notice | Three months of sending, then 30 days' notice |
| Who does what | You email and call | We write in your name; your named person rings | We write in your name; your named person rings |
| Best for | A team with time to email and call | A fixed cost you know in advance | Paying mostly when buyers ask for a price |
By industry: Couriers and logistics, Manufacturers, Wholesalers and distributors, Cleaning and facilities, Trades for business
Your side
We can hand you interest, but it only becomes work when you call.
So we ask for one named person at your firm who takes the calls.
- 1 working dayto ring every interested company
- 2 weeksto log what happened to each
Your website comes first
Every email sends buyers to your website. If it is slow, out of date or broken into, they leave. So every outreach setup starts with website first aid, before the first email goes out.
Need a new website as well? See Websites, or the Full Package, which builds your website and your outreach together.
Website first aid Before the first email
- Spam and junk pages removed
- Admin logins reset
- Software updated as far as is safe
- Out-of-date details fixed
- A proper quote form and visitor tracking added
- The claim on your Google listing started
Part of every outreach setup, on Done-for-you Outreach and the Performance Partnership.
Questions
Whose name do the emails go out in?
A real person at your firm, with their OK. You approve every email before any are sent, and we read and sort every reply.
Do you use my own email address?
No. We register three web addresses similar to yours, with six inboxes, in your name and yours to keep, and warm them up gently for two weeks. Your main email is never used.
How many companies a month?
Once at full speed, 800 to 1,100 new companies a month, found, emailed and followed up. In the first month it is 400 to 600, while the new inboxes build up. From the second month we promise at least 700 in every full month, or that month's fee is cut in proportion.
How soon do the emails go out?
About three weeks after signing. Two of those weeks are gentle warm-up on the new inboxes.
Who do you never write to?
Sole traders and partnerships, your current customers, and anyone you have a live quote with. We only write to limited companies, LLPs, plcs and public bodies, and anyone who asks us to stop is never written to again.
Do you promise customers?
No. Nobody honest can. Each page says in writing what we do promise, and on the Performance Partnership most of the fee follows results.
What do I need to give you?
Five things. The work you want more of and how much you can take on, who not to contact, proof we can use, who takes the calls, and what we need to set up the sending addresses.
Can I pause?
Yes. Tell us you are full and new first emails stop within one working day. You can also pause for up to eight weeks a year for £150 a month, which keeps the inboxes warm.
Tell us what you sell, and who buys it.
We will tell you which way of working fits, what it costs, and how soon the first emails could go out.
- A person writes back by the next weekday morning, UK time.
- A short call about your work, your area and how much you can take on.
- If it fits, a secure payment link or an invoice, and we start.
Rather talk first? Ring 0113 490 0521, weekdays 9am to 5pm UK time. At any other time, book a call and we ring you back.