Lead Generation

Our recommendation

Pay mostly when a buyer asks you for a price.

The same engine and setup as Done-for-you Outreach, with a smaller fee a month and a set fee for each qualified enquiry. What you pay rises and falls with what comes in.

£1,250setup

The same setup as Done-for-you Outreach.

£450a month

In advance. The fixed part, however many enquiries come in.

£245per qualified enquiry

Billed at the end of each month, payable within 14 days.

£1,920the most in any month

At most six billed. Any more are free.

An example monthillustration

Qualified enquiries this month

  • Commercial bakeryAsked for a price for regular work£245
  • Food wholesalerAsked for a trial£245
  • Precision engineersAsked to set you up as a supplier£245
  • Plastics moulder“Send me some information”Not counted
Three at £245
£735
The fee a month
£450
This month
£1,185

An illustration; the companies are invented. At most six are billed in any month, so the most you ever pay is £1,920.

The trade, plainly.

At about three qualified enquiries a month this costs a little more than the fixed fee: about £1,185 against £995. With fewer it costs less, down to £450.

  • £450in a month with no qualified enquiry
  • £1,185with three, against £995 fixed
  • £1,920at most, from six. We slow down, because you will be busy.

Rather know the cost in advance? Done-for-you Outreach is £995 a month, and after month 3 you can switch to it at any month-end.

What a month costs, by qualified enquiries in the month What a month costs on the Performance Partnership: £450 with no qualified enquiry, £1,185 with three, and never more than £1,920, because at most six are billed. Done-for-you Outreach is a fixed £995 a month. £0 £500 £1,000 £1,500 £2,000 012345678 Qualified enquiries in the month Fixed fee, £995 £450 £1,185 £1,920 at most
Performance PartnershipDone-for-you Outreach, fixed

What counts as a qualified enquiry

It is the unit this partnership is billed on, so it is defined in full. All four checks have to pass, judged on the email itself, and it counts whether or not it becomes work.

  1. The company

    The company is a UK limited company, LLP, plc or public body, first reached by our outreach, not a current customer, and not quoted by you in the last 12 months.

  2. The person

    The person is an owner or director, or works in operations, logistics, purchasing, procurement or the function you sell to.

  3. The ask

    They ask in writing for a price for a job or regular work, a trial, a call at a set time, or to set you up as a supplier.

  4. The work

    It is work you actually do.

An illustration, written to a commercial cleaning firm. The company and the reply are invented.

Never counted

  • “Send me some information”
  • “Not now”
  • Auto-replies
  • Requests to stop
  • Job seekers
  • People selling to you
  • A one-off job under £250 with no mention of regular work
  • A second enquiry from the same company within 12 months

If you think one does not count

  1. 01

    Billed at month end

    £245 for each of the month's qualified enquiries, payable within 14 days.

  2. 02

    Five working days to dispute

    Tell us which one, and why.

  3. 03

    Still disagree? We split it

    We read the thread together. If we still disagree, we split the fee.

Why £245

UK firms charge £250 to £360 for a booked meeting, according to The Lead Generation Company. Ours arrives checked, with the conversation attached.

  • £250 to £360A booked meeting, as UK firms charge for oneThe Lead Generation Company
  • £245A qualified enquiry with us: checked, in writing, with the thread attachedAt most six billed in a month

The same engine as Done-for-you Outreach

Everything the fixed-fee service does, with most of the fee moved to the qualified enquiries.

Setup, once

£1,250setup

Half on signing, half on the first sending day.

  • Three web addresses similar to yours, with six inboxes, and two weeks of gentle warm-up.
  • The first 1,000 researched companies, starting with those with a dated signal.
  • Three-step emails for each line of work, approved by you before any are sent.
  • Website first aid before the first email, because every email sends buyers to your site.

Every month

£450a month+ £245 per qualified enquiry

The £450 in advance, the enquiries at the end of the month. At most six billed, so never more than £1,920 in a month.

  • New companies found, emailed and followed up, 800 to 1,100 a month once at full speed.
  • Every reply read and sorted by us.
  • Interested replies with your named person by 9am UK time the next working day at the latest, each with a two-line summary and a suggested opening line.
  • A weekly report: contacted, replies, interested, qualified enquiries and what happened to each.
  • A monthly rewrite of the emails from what got replies, and a 30-minute call.

Not included: cold calling, LinkedIn, paid ads, quoting or pricing jobs, or going to meetings. We find the companies, write to them and hand you the interested ones. The selling is yours.

Our promise

No enquiry by day 60, and you can stop.

Every promise we make, on one page
  • No qualified enquiry by day 60 of sending, and you can stop there with month 3 not charged.
  • At most six qualified enquiries billed in any month. Any more are free.
  • After month 3 you can switch to the fixed £995 a month at any month-end. Otherwise three months of sending at least, then 30 days' notice.

Questions

What is a qualified enquiry?

One that passes all four checks: the right kind of company, first reached by our outreach; the right person; a written ask for a price, a trial, a call at a set time or to set you up as a supplier; and work you actually do.

What if I think one does not count?

You have five working days to dispute it. We read the thread together, and if we still disagree, we split the fee.

What if we get more than six in a month?

Only six are ever billed in a month, so the most you pay is £1,920. Any more are free, and we slow down, because you will be busy.

What if nothing comes in?

No qualified enquiry by day 60 of sending, and you can stop there with month 3 not charged.

Can I switch to a fixed fee?

Yes. After month 3 you can switch to Done-for-you Outreach at £995 a month, at any month-end.

Is it the same work as Done-for-you Outreach?

Yes. The same engine and the same setup: the web addresses and inboxes, the first 1,000 researched companies, the emails, and website first aid.

How do I pay?

The setup by a secure Stripe link or an invoice, then £450 a month, in advance. Qualified enquiries are billed at the end of each month for that month, payable within 14 days.

Tell us what you sell, and who buys it.

We will tell you whether Performance fits your work, and what a month would look like.

  1. A person writes back by the next weekday morning, UK time.
  2. A short call about your work, your area and how much you can take on.
  3. If it fits, a secure payment link or an invoice, and we start.

Rather talk first? Ring 0113 490 0521, weekdays 9am to 5pm UK time. At any other time, book a call and we ring you back.

We use these details to reply, and for nothing else. Privacy.

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